Fortquim is a pioneer in business that combines innovation, sustainability and social responsibility
Applying a pioneering business model in Brazil that encompasses social and environmental responsibility, Fortquim has represented the country abroad and stands out as an example of sustainable technological development in the social and environmental spheres.
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Many believe that success é based on the law of the strongest, on savage capitalism, where everyone is é responsibleá.. However, this model, which aims at maximum profit throughéHowever, this model, which aims for maximum profit through the surplus value of other people's work, without considering the environmental and social consequences, favors predatory extractivism.óIts days may be numbered. There is already a lot of evidence that points to the need to look for alternative business models.business and interpersonal relationships for our new times.
This new approach has proven to be a successful path for startups such as Google, Apple and other tech giants.ósector. In Brazil, representing this new business mindset and at the forefront of the personal care, household and research chemical industry is Fortquimwhich goes beyondésustainability and encompasses in this concept its its entire production chain, with a vision that goes beyond sustainability.éprofit by actively investing in the circular economy and in developing long-lasting relationships with communities and people throughbehind the supply of its products.
Innovationçãand peopleware
With more than 20 years on the market, Fortquim, a company based in São José dos Pinhais, in Paraná, é specialized in the production and supply oféraw materials and chemical products for various segments such as cosmeticséand household products. HoweveréHowever, in addition to having a positive reputation for product quality, logistics andand certificationscertifications (ISO9001, SASSMAQ), its differential is é bringing a humanized vision to its business modelóbusiness model, which led it to receive the distinction "Great Place to Work"distinction in September 2023, a seal obtained through an independent certification and auditing process that lasts approximately 12 months.
According to the CEO andócio founder of Fortquim, Sandro Nunesinnovation is as much a part of the company's DNA as constant investment in people. "We're like a big family here at Fortquim. Our business vision goes beyondéprofit: we seek to balance our goals and the economic development of the company with attention to the well-being and mental health of our employees. We believe that sustainability é more than being a green or eco-friendlybut alsoéIt also encompasses being a healthy environment to be in and to work in continuously, promoting social inclusion and considering all those involved in the production stages, from our producers and suppliers of materials to our employees.éria raw materialé our employees and our end customer".
Circular Economy
This business modelóThis business model, which is already proving to be a trend in European markets, based on the 17 SDGs (Sustainable Development Goals) proposed by the UN, is still in its infancy. é new in Brazil. Fortquim é one of the pioneers in fully adopting this model in the country. "The circular economy seeks to reorganize the economic model by coordinating production and consumption systems in closed, self-sustaining circuits. Inspired by the mechanisms of natural ecosystems, the circular economy aims to promote economic growth decoupled from increased consumption of resources, whether natural or human," says Felipe Vieira, Fortquim's marketing manager.
According to this model, empowering local communities and better remunerating employees and producers is part of a strategy to improve the quality of life.éretention and resource management strategy. Paying producers/suppliers better and encouraging them to increase their production capacity by offering them prices that are more competitive than the average.éThis means greater availability of these inputs for the production line, avoiding stock-outs.avoiding stock-outs and unavailability of and unavailability of materials, strengthening relationship ties that result in a preferential route between the company and its suppliers.
Representativeness and legacy
Together with partners such as the Brazilian Trade and Investment Promotion Agency (Apex Brasil), Fortquim has represented Brazil at various national events, such as Clean Fair Nordeste, and international events such as In Cosmetics Global, which will be held in April in Paris, France, where the company will present its new products developed on the basis of our biodiversity to the world, derived from extracts of algae, Amazonian plants and our tropical rainforest (mata atlântica).
Among other partners, Fortquim has direct contact with small producers and organizations linked to indigenous communities in the Amazon. "We nurture end-to-end relationships, educating our partners, customers, suppliers and employees about the importance of "something" that is behindThe families are the ones behind the products, whether they are riverside communities in the Amazon or cotton farmers in Paraty, among others. Above all, there is theóAbove all, there are purposes,dreams and goals to be realized with the entire production chain that involves these natural products," says Adriana Escarpinetecommercial manager.
Fortquim has also supported social actions in the Amazon rainforest, rangingfrom funding youth and sports initiatives, cultural events in theregion,to paying royalties for the knowledge and technology transfer of these local people to its products.
This is the business model that points to the future. And in pursuit of this goal, Fortquim aims to be more than just a chemical company; it aims to be a transforming force, with the aim of beingéfor success not only figures and numbers, but alsoés positive impact and legacy wherever it operates.
